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Winning the 2018 Midterm Elections It will be the Neoliberal strategy, not Donkey versus Elephant nor Winfrey versus Trump

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One thing most Americans don't do is relate to anything complicated. That definitely includes "midterm" elections when there is no Presidential election which offers the same feeling of excitement about celebrity and is less complicated than voting for American Idol contestants in the first decade of the 21st Century. During the 20th Century, news and communications media technology evolved from newsprint and "snail-mail" to streaming internet video and tweets. This has given the President the ability to dominate "the conversation." Even more important (and perhaps more inherently deceptive), internet social media such as Facebook has altered the shape of "community" for many Americans. So when it comes to voting for candidates for state legislative seats, the 21st Century American is not going to feel much excitement nor understand the implications. In fact, when the midterm ballots arrive they are likely to be looking at a list of